About me

I'm a marketing and project management professional with 10+ years of experience in leading creative teams, sales and campaign coordination. I’ve managed full funnel campaigns for Lexus Germany & Austria, balancing brand consistency with retailer needs—contributing to record growth in 2024.

Beyond my corporate role, I also support small and owner-managed businesses as a freelancer. I design marketing packages that combine brand development, content creation, social media support, and custom POS/OOH solutions—always tailored to the client’s needs and resources. My strength lies in turning strategic goals into seamless execution, keeping teams aligned and campaigns on-message.

I’m passionate about applying this mix of corporate expertise and entrepreneurial flexibility to new challenges—both within and beyond the automotive sector.

I’m excited to bring this mix of strategic insight and hands-on execution to new challenges—let’s connect!

Core Competencies

Marketing & Communication: Brand Strategy · Campaign Management · Trade Marketing · Content Marketing · Digital Communication

Project Management & Organization: Budget Planning · Process Optimization · Stakeholder Management · Team Coordination · KPI Reporting

Automotive Expertise: Fleet & Business Services · Dealer Relations · Launch Campaigns · CRM · Premium Brand Marketing