KRISTIN CARLSHON
0157 744 314 92
Project-/Account Managerin & Marketing Consultant
PROFILE
Strategic and results-driven Account Manager & Marketing Consultant with over 10 years of experience in integrated marketing, project management, sales and brand communication – with a strong background in the automotive industry (Toyota & Lexus). Combining the structure of international corporate environments with the creative agility of independent projects, I focus on efficient project delivery, strong brand communication and sustainable client relationships.
CORE COMPETENCIES
Marketing & Communication: Brand Strategy · Campaign Management · Trade Marketing · Content Marketing · Digital Communication
Project Management & Organization: Budget Planning · Process Optimization · Stakeholder Management · Team Coordination · KPI Reporting
Automotive Expertise: Fleet & Business Services · Dealer Relations · Launch Campaigns · CRM · Premium Brand Marketing
PROFESSIONAL EXPERIENCE
Creative Account Manager – Trade Marketing (Lexus Germany & Austria)
The&Partnership Germany GmbH/ WPP Media, Cologne - since 2022
Comprehensive project management for national and regional trade marketing campaigns (digital, print, OOH, radio, POS)
Development and execution of communication measures for premium automotive clients, including national launch campaigns such as Lexus LBX
Close collaboration with creative, media (moccamedia & GroupM), production and digital teams (Valtech)
Budget planning, controlling, reporting and coordination of external partners
Result: contributed to +75% growth in Lexus new registrations in Germany in 2024.
Senior Specialist Fleet & Business Customer Service (Toyota/ Lexus Germany & Austria)
d-kn GmbH / Toyota/ Lexus Deutschland GmbH, Cologne – 2009-2022
Interface between dealerships, management, and corporate clients
Development and implementation of sales promotion measures
Controlling & reporting (SAP)
Contract management
Employee training
Supported the marketing department in partnerships, events and brand ambassador coordination
Head of Marketing (Freelance)
Vinyl From Berlin, Berlin/ Remote - 2021-2024
Developed and implemented the brand and communication strategy for the independent Berlin record store and online shop
Focus on digital marketing, brand building, content creation and social media management
Developed POS and OOH campaigns to strengthen brand presence
Result: significantly increased reach, brand visibility, and sales
Marketing Consultant (Freelance)
Penac Of Great Britain, Nottingham/ Remote - since 2024
Strategic and creative brand development for the Japanese stationery brand in the UK market
Development of brand and sales strategies, email marketing, newsletters and seasonal lookbooks
Result: enhanced brand perception, stronger retailer relations and premium positioning.
Sales & Account Assistant
OAO GmbH & Co. KG, Kassel - 2008-2009
Conducted sales campaigns and supported customer relationship management in direct marketing
Sales Assistant
Comic Galerie Kassel, Kassel - 2005-2008
Sales and customer consulting in books, comics, and merchandising
Responsible for purchasing and store presentation
Tools And Systems
SAP · Microsoft Office · Jira · Wrike · Confluence · Adobe Creative Cloud · CMS-Systeme · Meta Business Suite · Canva · Mailerlite · Miro · Hostinger
EDUCATION
Studies in Medieval History/ Regional History/ Early German Literature Studies, Julius Maximilians University of Würzburg
Studies in English & German Philology, University of Rostock
General Higher Education Entrance Qualification (Economics), Fachgymnasium Waren (Müritz)
LANGUAGES
German – Native
English – Fluent