HEAD OF MARKETING

VINYL FROM BERLIN 2021-2024

For the independent record store Vinyl From Berlin, I acted as Head of Marketing, overseeing digital marketing, sales strategy, brand-building, content production and social media management.

A key focus was the store’s Instagram presence, which has become the main platform for building community and driving global awareness. Through authentic storytelling, consistent visual language and direct engagement with vinyl lovers worldwide, the account has significantly expanded its reach.

The content reflects not just a passion for music and vinyl, but also the personal, curated shopping experience that makes the store unique – attracting customers from the US, Australia, Sweden and beyond to visit in person.

Beyond digital, I designed exclusive handcrafted POS and OOH materials, bringing the tactile essence of vinyl into the physical store experience. My personal passion for music and vinyl deeply influences my creative direction and tone of voice.

Result: increased visibility, stronger sales performance, and a loyal, growing international customer base, that values the store’s authenticity and expertise.